Top Hypercasual Games Performance in Italy, Q2 2025

During the second quarter of 2025, the hypercasual gaming scene in Italy showed interesting trends across top titles on a unified platform, according to Sensor Tower data.

Block Blast！ maintained a stable presence with weekly downloads starting at around 83K and gradually decreasing to approximately 56K by the end of June. Active users began at about 3M, experiencing a downward trend to just over 2M.

Vita Mahjong saw weekly revenue fluctuate slightly, peaking at $270 by early June. Downloads peaked mid-quarter at around 43K before tapering off to about 32K. Active users remained relatively stable, with minor fluctuations, ending the quarter at approximately 280K.

Crossword Master - Word Puzzle experienced an initial surge in downloads, reaching over 101K in mid-April, then gradually declined to about 22K. Revenue peaked early in the quarter at $643 and saw a general decline to $171. Active users followed a similar pattern, peaking at nearly 120K before decreasing to around 25K.

Cookingdom showed a steady increase in revenue, reaching $435 by late June. Downloads, however, showed a consistent decline from 41K to about 19K. Active users peaked at over 86K in mid-April and saw fluctuations, settling at around 67K by the end of the quarter.

Finally, Merge Fellas had an impressive revenue increase, peaking at $593 in late June. Downloads started strong at 63K in early May but declined to 19K by the end of June. Active users grew significantly from 6K to over 109K throughout the quarter.

For more in-depth insights and data on these trends, visit Sensor Tower's platform.